Everlette, here is the retention leak I mapped for you.
You already make the sale. The problem is the second one. Your customers finish your 30ml vitamin C serum, gone by week five, and right now nothing brings them back to reorder. That gap is roughly £6,400/mo walking out quietly.
The 4-minute walkthrough Ophir recorded for Everlette
A healthy skincare brand makes 25-35% of revenue from email and SMS.
Most sit at 10-15%. Everlette is around 12%. The distance between where you are and 30% is not a new ad budget or a bigger list. It is the reorder you are already owed and not collecting.
your 30ml vitamin C serum, gone by week five runs out around day 35. Nothing is there to catch it.
This is the single biggest leak for a consumable skincare brand, and it is yours right now. A replenishment flow times itself to each product's real runout window and reaches the customer the week before they hit empty, when reordering is the obvious choice. Without it, that second and most profitable order depends on the customer remembering you on their own. Most do not.
For one brand we built this for, email and SMS ended up driving about 65% of total revenue, mostly reorders.
The other five places revenue is slipping out.
Abandoned checkout timing
You likely have an abandonment email. The money is in the timing and the sequence, not the single reminder. Most brands send one and stop.
Thin welcome flow
The welcome flow is where a first-time visitor becomes a first order. A two-email hello leaves the highest-intent moment on the table.
Weak post-purchase education
A skincare customer who is taught how to use the product correctly sticks around and reorders. Silence after the sale trains them to forget.
Poor segmentation
One message to the whole list treats a first-timer, a VIP, and an oily-skin buyer the same. Segmenting by value and skin type is where the reorder rate moves.
Popup capture
If the popup is only pulling a small share of visitors onto the list, every leak above starts from a smaller pool. This is the cheapest one to fix first.
We have done this for skincare and beauty brands already.
Same playbook, adapted to each brand's products and runout windows.
I have nothing but good things to say about Toppers Approach, where do I even start. First of all, the sheer quality of the emails they create, they're literally good enough to be ran as adverts on Facebook and Instagram. The way they make your emails look so...
Working with Jack at Toppers Approach has been one of the best decisions I've made for my business. From the very start, Jack really took the time to understand what I wanted to achieve and then built email campaigns that not only looked great but actually del...
As a sports brand owner, I needed an expert to unlock revenue from our existing customers. Toppers Approach delivered incredibly. Their targeted campaigns for different athletes (runners, gym-goers, etc.) made our messages hugely relevant. Their abandoned car...
Working with Jack at Toppers Approach has been a brilliant experience from start to finish. He completely transformed our Klaviyo setup, sorting out all of our flows in a way that not only works perfectly but makes a huge difference to how we run our business...
We approached Jack and his team with challenges in our existing email marketing strategy, and they went above and beyond to deliver a tailored solution. Their expertise has transformed our customer journey and elevated our campaigns, delivering outstanding res...
Jack and his highly capable team have helped with our email marketing. I had so many questions and Jack was very patient and knowledgeable, I felt very 'safe' in his hands. Jack was efficient and professional in setting up all of our flows and running campaign...
What the free breakdown actually is.
You walk me through the brand.
A few minutes on your products, your customer, and what you have running now.
We pull your numbers live.
We look at your real Klaviyo and Shopify data together and I show you where the reorder is leaking, in pounds.
You get the first moves and decide.
You leave with the leak map and the first two or three fixes, in priority order. If we are a fit we talk about working together. If not, you keep the map.
Before you book.
Ready to see the full leak map for Everlette?
Book the free 15-minute breakdown. You leave with the map and the first moves, whether or not we work together.